A couple of weeks ago, I had an epiphany. I was in the kitchen making a cappuccino when a theory started to form in my brain. A Theory of Cool, to be exact. The part of the theory that was most unclear was its name, because while it is a theory, it might be best formulated as a law instead. The Law of Cool.
But in short, this is my epiphany:
“The things you think are cool by the time you turn 17 will always be cool to you.”
It doesn’t mean that you want to wear the same clothes and listen to the same music or try to walk just like your favorite Phys Ed teacher – who does that? – your entire life, it just means that deep down, your definition of cool doesn’t change that much after you turn 18.
On one recent April morning, Risto Pakarinen took a quick glance at a black plastic bowl. Then he grabbed a potato chip out of it, and put it in his mouth.
“I love chips,” he said to no-one in particular.
He was wearing blue jeans and a blue T-shirt that had an image of the DeLorean from the 1980s hit movie Back to the Future, an orange Fitbit bracelet around his right wrist, and a Mickey Mouse watch on his left wrist. No socks.
“My favorite color’s blue. What’s yours?” he said with a chuckle.
We all know the basic rules of dividing up shame in a relationship. Your mother must have taught them to you, or maybe your brother, or father did. (Or maybe you learned them from George W. Bush). But to refresh you memory, here it is:
Fool me once, shame on you.
Fool me twice, shame on me.
Simple, and therefore very easy to remember. It also makes sense intuitively. But it’s also so very inadequate, albeit understandably so. Not many of us have ever needed to know the rules beyond those two.
However, these days we get fooled almost daily, thanks to the Internet, and especially the social media. The current archaic set of rules is not enough anymore.
Dear potential business partners, marketers, and, yes, friends—
First off, thank you for your overwhelming attention. I’m not sure that I’m worthy of all that outpouring of love – because that’s what it is – but I do appreciate it. Getting dozens of emails every day is more than I probably deserve, but I welcome them, and would also like to take this opportunity to apologize for the lack of response from my side, and for the fact that I now do so in a blog post.
Having said all that, I must say that I’m starting to feel like you don’t know me, at all.
A few days ago, I put on my father’s IT support person’s hat on and tried to help him hack into his own Apple account so he could buy an app. It was fairly easy, or should have been, as it was the same IT support person who had once created the account and the password to go with it. However, once again, I had been too clever for my own good, or the good of my father, because I simply couldn’t remember the password and had to take the bonus round: the secret password questions.
First question: What was the name of your first pet?
Since the questions were designed to retrieve my father’s password, not mine, I hesitated at first, but then asked him, “Maybe Roope?”
“Nooooo,” he said, “who’s Roope?”
Who’s Roope? Only the first pet I remember him having.
First of of all, I told the world, I’d work on my physique
“This year, I’ll go to the gym at least four times a week”
But 300 days later I have to concede
That I’m not made for life at the gym, simply because I am weak
NEW YORK – It was worth all the hype. Just hours after its launch, “2015”, the latest version of Year, a life experience interface, has collected over seven billion users, making it the most popular Year in history.
Year has managed to add new users in most of its existing markets, a feat not many analysts thought was going to be possible. Also, while Year has dominated the global marketplace, it hasn’t always been embraced by the Chinese, leaving one of the biggest markets untapped, but “2015” seems to have broken that barrier.
Top ten things that tell you that you may be dealing with a Finn:
TORONTO – OMNI Television is offering new Canadians the opportunity to create their own hockey traditions with “Hockey Night in Canada: Punjabi Edition”, “Your Hockey” weekly segments, and “Hockey 101” …[that answers] basic questions that many new fans may be too afraid to ask, such as “What is icing?” and “What is holding?”
– Rogers media release, September 24, 2014
Dear student of hockey,
Welcome to Hockey 101! We’re thrilled to tell you that you have been accepted into the OMNI program in which we’ll study the game of hockey, and look for answers to questions you may have been too afraid to ask.
NEW YORK – It was worth all the hype. Just hours after its launch, “2014”, the latest version of Year, a life experience interface, has collected over seven billion users, making it the most popular Year in history.
Year has managed to add new users in most of its existing markets, a feat not many analysts thought was going to be possible. Also, while Year has dominated the global marketplace, it hasn’t always been embraced by the Chinese, leaving one of the biggest markets untapped, but “2014” seems to have broken that barrier.
The new Year is built on the same platform as the previous version, the “2013”, but users now can make slight modifications, such as opt for better nutritional and workout habits, a feature that the 2013 also initially had, but that disappeared mysteriously in early February in what is suspected to be an attack by the Anonymous.
< %image(2014a.jpg|Here it is. )%>