CV as a pdf.

2003- Finnjewel Oy
Founder, CEO

* freelance writing
Hockey: The Hockey News, ESPN.com, nhl.com, IIHF.com, Jääkiekkolehti, MTV3 (Finland(), Hockey (Sweden), Champions Hockey League
Other: Scanorama's Web & Tech editor, general business writing, profiles
Translated a youth book series (of 12 books) from Swedish into Finnish

* Editor-in-chief and publisher of Hockey

* magazine/Web projects
Examples: Assa Abloy, Universum

www.finnjewel.com

2002-2003 Kynämies Oy Helsinki, Finland
Managing Editor

* Managing editor for seven customer magazines
* Concept for award-winning Ekonomi
* Editorial team leader

www.kynamies.fi

1998 - 2002 Appelberg Publishing Agency AB Stockholm, Sweden
Managing Editor

* Project manager for M-real's international customer magazine. Including start-up of the magazine.
* Editor at Ericsson's global customer magazine On.
* Project manager for internal communications for Ericsson Consumer Products.
* Created several communications platforms.
* Marketing Appelberg in Finland
* Created and relaunched Appelberg's marketing communication material
* Member of Appelberg's New media group

www.appelberg.com

Other current projects:
Translate The Game by Ken Dryden

1995 - 1998 Canadian Embassy Helsinki, Finland
Business development officer

* Promoted Canadian exports to Finland: Areas of responsibility: sporting goods, environmental technology and forestry, among others
* Helped several companies find partners in Finland. Example: Circul-Aire, an air purifier manufacturer in Quebec.
* Launched the Embassy's first Web site.
* Also wrote several country reports on different sectors.

1992 - 1995 Freelance (editor and translator) Helsinki, Finland
(Homme Habile; founder)

* Editor and translator for Egmont's hockey magazines (Inside Hockey, Pro * Hockey and Finnish Beckett's) from Norwegian/Swedish into Finnish.
* Market research and analysis for several Finnish companies.
* Marketed a computer-based hockey coach's tool, Hockey Manager, in the Nordic countries.
* Translated (from English into Finnish) and edited five books for Karisto Oy; one Formula 1 book and four NHL Hockey books.
* Worked on a consultative basis for the National Hockey League during International Challenge 1994 event and World Cup of Hockey in 1996.
* Wrote and translated articles for the official tournament program. Also did research about hockey in Europe.
* Contributor of the EuroReport hockey site.

EDUCATION
1986 - 1991 Helsinki School of Economics Helsinki, Finland
M. Sc. (econ.)

Major: marketing
Minor: law
Enrolled at the HSE as a post-graduate student, research topic: Sponsorship. Did a study on "sponsorship's effect on brand loyalty among hard-core fans of the sponsored teams" for Finnish Hartwall, sponsor of Jokerit, Helsinki, in 1993.

www.hse.fi

LANGUAGE SKILLS

Finnish: native language
English: excellent
Swedish: excellent
Spanish: basic skills

INTERESTS AND HOBBIES

Hockey, writing, sports in general, sports business, "ideas," and travel


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