It’s as easy or hard as writing for a printed magazine. Who said writing was easy anyway? A writer colleague of mine once said that a story doesn’t exist until it’s been read. It’s the reader who decides what works and what doesn’t. Same with the Web. And I think people have showed that they can read stuff off of a screen as well — once they have decided to read something.
The question’s not how to write for the Web, it’s more about whether you should write for the Web at all.
More about this on Tuesday, after the Finnish Custom Publishing Day.
Edit: here are the slides.
Edit 2: NY Times chairman Arthur Sulzberger: “I really don’t know whether we’ll be printing the Times in five years, and you know what? I don’t care either.”