The Ristory

Risto Pakarinen is a writer, editor, author, and a one-time wanna-be hockey agent.

His literary agent is Cathryn Summerhayes at Curtis Brown, one of the world’s leading literary and talent agencies:

Since 1995, Risto has written thousands of articles, the topics ranging from business to columns on fear to columns on hockey to industrial cranes to Pippi Longstocking to the best cinnamon buns in town to what it’s like to be a circus clown, and to profiles of, for example, Arianna Huffington, Lars Lagerbäck, Jens Bergensten, and Virpi Pahkinen.

He has been editor at SAS’s Scandinavian Traveler since the magazine’s launch in October 2014 and wrote most of the content on SAS’s 70th anniversary site.

He has also translated and edited several books about sports, such as NHL Hockey, Formula One, Soccer Stars and a series of youth books. Between 2003 and 2005, Finnjewel Oy, a company he founded, published Hockey, a Finnish hockey quarterly.

His first book, Joukkue vailla vertaa (A Team Like No Other), about the 1995 Team Finland that won the country’s first hockey world championship, came out in April 2005.

His second book, Off The Post: hockey stories from across the world, a collection of his blog entries on, came out in November 2007, and the third, Bernd Brückler’s KHL memoir “This is Russia: Life in the KHL” in December 2013.

Between 2006 and 2009, he was Web & Tech department editor and writer at SAS’s in-flight magazine Scanorama in 2006-09.

Risto was also the editor of the Champions Hockey League’s official website in its inaugural season 2008-09.

His articles have been published in ESPN The Magazine, The Sporting News, and Fast Company as well as on and several Finnish and Swedish magazines. He is also a regular contributor of The Hockey News,, and, and a former columnist of Jääkiekkolehti, a leading hockey magazine in Finland. He has previously been a featured blogger/columnist on the Finnish hockey league’s website at

In 2011, a column he wrote about fear for Aalto university’s magazine Profile won third prize at the Pearl awards, in the “Best column” category.

In his previous 9-to-5 life, Risto was managing editor at Kynämies Oy, Helsinki, Finland, in charge of a seven-person editorial team producing seven customer magazines. In 2002, he drafted a new concept for the Finnish Business Graduates’ Union’s magazine Ekonomi. In 2003, the magazine was voted Best Customer Magazine in an annual competition arranged by Finland’s Post.

Between 1998 and 2002, Risto Pakarinen was managing editor at Sweden’s leading custom publishing house, Appelberg, and was responsible for, for example, Ericsson Mobile Phones’ international internal magazine, Ericsson’s international customer magazine On and M-real’s international customer magazine Embrace for which he also created the initial concept. Embrace won jury’s Special Prize in the 2002 com- petition.

In the mid-1990s, Pakarinen was Business Development Officer at the Canadian Embassy in Helsinki, Finland, helping Canadian companies to find partners and new markets in Finland. His areas of responsibility included agricultural goods, forestry, environmental technology, and sporting goods.

In 1994, he worked for the National Hockey League (NHL) on a consultative basis during the Winnipeg Jets’ visit to Helsinki. He helped the league also in the 1996 World Cup games that were played in Helsinki, and did research work for a possible European hockey league in 1994-95. In the 2004 World Cup of Hockey, Risto wrote game reports from all Team Sweden and Team Finland games for the event Web site.

Risto Pakarinen has a Master’s degree in marketing, from the Helsinki School of Economics and Business Administration. He’s based in Stockholm, Sweden, and he’s fluent in Finnish (native), Swedish (married), and English – and also claims to speak Spanish and French.

For story samples, click “selected stories” in the top menu.

For CV, click here.

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