Here’s another story from about a year ago.
Business is a contact sport
Major sporting events attract billions of people around the world. Major sponsors are lining up to be affiliated with the Olympics, the World Cup, and different world championships in different sports to grab the loyal fan’s attention. And loyalty. And money.
Business and major sporting events have always gone hand in hand. For example, Coca-Cola has supported the Olympics since 1928 and it recently extended its Olympic sponsorship through 2020. The Olympic Games will be the staging ground for a host of new Coca-Cola products in the future as in the past.
