His father and grandfather built houses, but rather than homes, Jonas Reinholdsson is turning his O’Learys into a sports bar empire.
“Making your way in the world today takes everything you’ve got.” That’s the opening line of the 1980s TV show Cheers, about a Boston bar, its staff and all the regulars. Cheers was the place where “everybody knows your name.”
And it was that kind of place Jonas Reinholdsson wanted to open when, as a 26- year-old looking for a fresh start, he bought a debt-laden Gothenburg restaurant for one Swedish krona.
Today, Reinholdsson’s single restaurant has grown into more than 130 franchises in 12 countries. Most are in the Nordics but as far as Reinholdsson is concerned, the journey has only just begun – he foresees 150 restaurants in the Nordics and 250 restaurants in total by 2019.
“I want to grow into one of the world’s biggest restaurant chains. We opened 21 new bars in 2016, we’ll do 25 this year, 35 more in 2018 and 50 in 2019,” he says. “If things go to plan, we’ll be opening one restaurant per week.”