One day, in second grade, I came home from school with a form that I was supposed to return the next day, with my choice of foreign languages filled in. I was asked to rank the languages in order of preference, and with luck, my number one choice would be the one I’d start studying the next fall.
Coca-Cola had come to Finland with the Summer Olympics in 1952, and by the time I was about to make that language choice, that faraway Nordic country had fallen in love with Rodney in “Peyton Place”, and Ben Cartwright in “Bonanza”.
Then the 50s America was cool, and “Happy Days” was cool. While Fonzie was the coolest of cool, even Ralph Malph had something I really wanted. A cool high school jacket.









