Site of the day

No, I’m not going to write about some site every day, but this is pretty good.

Old Version:

We believe that every computer user has the right to use a version of the product that he or she is most comfortable with, not the one dictated by the software developer, so we provide access to the files that are no longer obtainable.

Currently including 1355 versions of 125 programs.

Got the time?

I’m working on a story about the cultural differences with the concept of time and I was wondering if you’d have some ideas. How does the Western concept of time differ from the Eastern one? Are the Germans always on time? Who’s always late? And so on.

Leave your ideas in the comments. Thanks!

Crew cut

I always thought that Finns were the only nation in the world where the crew cut was still alive and kicking dandruff. In fact, I still do. I think it’s because of the structure of Finnish hair: straight as an arrow.

What does that tell us about Finns? Well, for one, that they talk sraight, that they care less about style and more about how easy it is to take care of hair, and that they are fascinated by discipline. Not only that, Finns love discipline.

Well, maybe you can’t tell that just by looking at the number of crew cuts in Finland, so you’ll just have to trust me on this.

I take this knowledge with me to Gävle tomorrow when I go to meet Leif Boork, former Team Sweden head coach, and now coach of Brynäs in the Swedish Elite League. He’s known to be a straight shooter who runs a tight ship.

He’s got Sweden’s most famous crew cut.

Curriculum vitae

2003- Finnjewel Oy
Founder, CEO

  • Freelance writing
    Hockey: The Hockey News,,,, Jääkiekkolehti, MTV (Finland), Hockey (Sweden), Champions Hockey League
    Other: SAS’s Scanorama’s Web & Tech editor, general business writing, profiles
    Translated a youth book series (of 22 books) from Swedish into Finnish
  • Editor-in-chief and publisher of Hockey (2003-05)
  • Numerous magazine/Web projects
    Examples: Assa Abloy, Universum, Scandinavian Traveler

2002-2003 Kynämies Oy, Helsinki, Finland
Managing Editor

  • Managing editor for seven customer magazines
  • Concept for award-winning Ekonomi
  • Editorial team leader

1998 – 2002 Appelberg Publishing Agency AB, Stockholm, Sweden
Managing Editor

  • Project manager for M-real’s international customer magazine. Including start-up of the magazine, Embrace.
  • Editor at Ericsson’s global customer magazine On.
  • Project manager for internal communications for Ericsson Consumer Products.
  • Created several communications platforms.
  • Marketing Appelberg in Finland
  • Created and relaunched Appelberg’s marketing communication material
  • Member of Appelberg’s New media group

1995 – 1998 Canadian Embassy Helsinki, Finland
Business development officer

  • Promoted Canadian exports to Finland: Areas of responsibility: sporting goods, environmental technology and forestry, among others.
  • Helped several companies find partners in Finland. Example: Circul-Aire, an air purifier manufacturer in Quebec.
  • Launched the Embassy’s first Web site.
  • Also wrote several country reports on different sectors.

1992 – 1995 Freelance (editor and translator) Helsinki, Finland
(Homme Habile; founder)

  • Editor and translator for Egmont’s hockey magazines (Inside Hockey, Pro Hockey and Finnish Beckett’s) from Norwegian/Swedish into Finnish.
  • Market research and analysis for several Finnish companies.
  • Marketed a computer-based hockey coach’s tool, Hockey Manager, in the Nordic countries.
  • Translated (from English into Finnish) and edited five books for Karisto Oy; one Formula 1 book and four NHL Hockey books.
  • Worked on a consultative basis for the National Hockey League during International Challenge 1994 event and World Cup of Hockey in 1996.
  • Wrote and translated articles for the official tournament program. Also did research about hockey in Europe.
  • Contributor of the EuroReport hockey site.

1986 – 1991 Helsinki School of Economics Helsinki, Finland
M. Sc. (econ.)

Major: marketing
Minor: law
Enrolled at the HSE as a post-graduate student, research topic: Sponsorship. Did a study on “sponsorship’s effect on brand loyalty among hard-core fans of the sponsored teams” for Finnish Hartwall, sponsor of Jokerit, Helsinki, in 1993.


Finnish: native language
English: excellent
Swedish: excellent
Spanish: basic skills


Hockey, writing, sports in general, sports business, “ideas,” and travel