Curriculum vitae

2003- Finnjewel Oy
Founder, CEO

  • Freelance writing
    Hockey: The Hockey News,,,, Jääkiekkolehti, MTV (Finland), Hockey (Sweden), Champions Hockey League
    Other: SAS’s Scanorama’s Web & Tech editor, general business writing, profiles
    Translated a youth book series (of 22 books) from Swedish into Finnish
  • Editor-in-chief and publisher of Hockey (2003-05)
  • Numerous magazine/Web projects
    Examples: Assa Abloy, Universum, Scandinavian Traveler

2002-2003 Kynämies Oy, Helsinki, Finland
Managing Editor

  • Managing editor for seven customer magazines
  • Concept for award-winning Ekonomi
  • Editorial team leader

1998 – 2002 Appelberg Publishing Agency AB, Stockholm, Sweden
Managing Editor

  • Project manager for M-real’s international customer magazine. Including start-up of the magazine, Embrace.
  • Editor at Ericsson’s global customer magazine On.
  • Project manager for internal communications for Ericsson Consumer Products.
  • Created several communications platforms.
  • Marketing Appelberg in Finland
  • Created and relaunched Appelberg’s marketing communication material
  • Member of Appelberg’s New media group

1995 – 1998 Canadian Embassy Helsinki, Finland
Business development officer

  • Promoted Canadian exports to Finland: Areas of responsibility: sporting goods, environmental technology and forestry, among others.
  • Helped several companies find partners in Finland. Example: Circul-Aire, an air purifier manufacturer in Quebec.
  • Launched the Embassy’s first Web site.
  • Also wrote several country reports on different sectors.

1992 – 1995 Freelance (editor and translator) Helsinki, Finland
(Homme Habile; founder)

  • Editor and translator for Egmont’s hockey magazines (Inside Hockey, Pro Hockey and Finnish Beckett’s) from Norwegian/Swedish into Finnish.
  • Market research and analysis for several Finnish companies.
  • Marketed a computer-based hockey coach’s tool, Hockey Manager, in the Nordic countries.
  • Translated (from English into Finnish) and edited five books for Karisto Oy; one Formula 1 book and four NHL Hockey books.
  • Worked on a consultative basis for the National Hockey League during International Challenge 1994 event and World Cup of Hockey in 1996.
  • Wrote and translated articles for the official tournament program. Also did research about hockey in Europe.
  • Contributor of the EuroReport hockey site.

1986 – 1991 Helsinki School of Economics Helsinki, Finland
M. Sc. (econ.)

Major: marketing
Minor: law
Enrolled at the HSE as a post-graduate student, research topic: Sponsorship. Did a study on “sponsorship’s effect on brand loyalty among hard-core fans of the sponsored teams” for Finnish Hartwall, sponsor of Jokerit, Helsinki, in 1993.


Finnish: native language
English: excellent
Swedish: excellent
Spanish: basic skills


Hockey, writing, sports in general, sports business, “ideas,” and travel