Tom Petty sang that “the waiting is the hardest part” but sometimes it may also be the sweetest part. Sometimes it’s exactly that time spent waiting that makes everything worthwhile.
It’s all those little things along the way that tell you that you’re going in the right direction even if you’re not there quite yet. And sometimes the things along the way are almost as nice as the big reward at the end of the road (and sometimes they get tangled up together so that it’s hard to say which is which anymore).
These days, you can catch a live broadcast of not only English football, the Super Bowl, and any NHL game you choose but the nichiest of niche sports anywhere in the world – and nothing means anything anymore.
Scarcity creates value.








