About seven years ago, Mats Grauers, then newly-elected chairman of the Frölunda Indians, had to secure a loan of SEK 20 million from the City of Gothenburg to solve the hockey club’s cashflow problems. The team that had won the Swedish title five years earlier had taken a nosedive, and as always, turning things around took time.
Between 2010 and 2013, Frölunda accumulated losses totalling almost seven million euros, and on the ice, things weren’t much better. They missed the playoffs once and were ousted in the first round twice.
In 2016, Frölunda won the Swedish championship and the Champions Hockey League title and repeated the CHL feat in 2017. The secret? Building the team from ground up with a clear vision … and patience.