Luukku 1: Hello Again

Torstai, 19.12.2021
Olin huonolla tuulella. Jouluun oli vajaa viikko eikä lumesta ollut tietoakaan. Kun minä olin pikkupoika, Kumpunotkon talvet olivat kylmiä ja valkoisia, mikä näin jälkikäteen ajateltuna oli upeaa, vaikka aina ei ollutkaan hauskaa polkea Kulkurilla vastatuuleen joenvartta, hampaat kalisten. Silloin en uskaltanut edes räpytellä silmiäni, sillä ne olisivat voineet jäätyä kiinni. 

Nyt halusin ummistaa silmäni, että ei olisi tarvinnut nähdä sitä harmautta, joka peitti koko kaupungin. Toisaalta, tapaamiseni Jenniferin kanssa toivat elämääni vilauksen auringonpaistetta, eivätkä tämänpäiväiset treffit olleet poikkeus. En tosin itse kutsunut niitä koskaan treffeiksi, kuten Saara. Hän vitsaili … mutta totta toinen puoli. Ei hänen tosin tarvinnut olla huolissaan. Jennifer ja minä olimme ystäviä, erittäin hyviä ystäviä, ja sellaisina halusimme pysyäkin. 

Odotin Kumpunotkon hienoimman kahvilan ulkopuolella ja tarkistin ajan torin päädyssä olevan pankkitalon suuresta kellosta. Kun se oli 12.02, menin sisään ja varasin meille pöydän. Jennifer oli aina myöhässä, mutta en koskaan mennyt sisään ennen sovittua aikaa. 

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Dec 1: Hello Again

Thursday, December 19, 2021
I was in a lousy mood. It was December 19 and there was no snow. When I was a kid, the Kumpunotko winters were cold and white which, in hindsight, was nice, even if I didn’t always appreciate it when I rode my Crescent against the wind by the river, teeth chattering, afraid to blink because my eyes might freeze shut. 

Now I wanted to close my eyes to get a break from the grayness that embraced our little town. Then again, my meetings with Jennifer did bring some sunshine into my life and today’s date wasn’t an exception. I never called them dates, Sara did, always jokingly but … you know. She didn’t need to worry about me, though. Jennifer and I were friends, dear friends, and that’s the way we both wanted it to be. 

I waited outside the fancy coffeeshop for a while, and checked the time on the big clock at the end of the market square. When it was 12:02, I went inside to get us a table. Jennifer was always late, but every time we met, I always waited outside until the agreed time. 

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Risto reads – the archives

“Jonesy,” by John Buccigross and Keith Jones.
An inspiring and funny story of an improbable career in the NHL. A testament to the toughness of the NHL, and the NHLers.
Risto rating: R R R

“King of Russia,” by Dave King, Eric Duhatschek
Dave King’s diary of his first year coaching Magnitogorsk Metallurg in the Russian Super League. The cultural shocks, the language barriers, the mystery shots and vitamins, it’s all in there. Great read.
Risto rating: R R R R R

“Who stole the funny,” by Robby Benson
Halfway through the book, I was asking the same thing. Some good quips, and ideas, maybe some of the work better for somebody in the industry. Risto rating: R R

“Saved,” by Jack Falla
I really loved Home Ice by Falla, so I had high expectations about this one. Unfortunately, I was disappointed. Shallow characters, phoney dialogue. Really a shame, because bits of the book are brilliant writing.
Risto rating: R R R r

The Best American Sports Writing 2007
These are always good. Need inspiration? Read this.
Risto rating: R R R R R

“The Gang That Wouldn’t Write Straight: Wolfe, Thompson, Didion, Capote, and the New Journalism Revolution,” by Marc Weingarten
A great journey through the history of new journalism, and creative non-fiction. It’s a thrilling story, and a captivating lesson on the craft.
Risto rating: R R R R R

The Understudy, by David Nicholls
A story about an actor and a wanna-be star who gets tangled up in a triangle drama that also gets him his break. Funny and British. Heh.
Risto rating: R R R r

Rebel League, by Ed Willes
The story of the original World Hockey Association, and what a story. I laughed, I cried – but mostly I laughed. I truly couldn’t put this book down. Risto rating: R R R R R

Gretzky to Lemieux (the story of the 1987 Canada Cup), by Ed Willes
The same storyteller, but a different story. Again, Willes spins the yarn of “the greatest game ever played” with a warm and funny voice that takes you straight back to 1987, The Era of The Mullets.
Risto rating: R R R R r

Sinuhe The Egyptian by Mika Waltari
A must-read for all Finns, and those who want to be Finns (or Egyptians), and those who just want to read an epic book. Waltari moves you in every possible way: time, space, and you know, emotionally.
Risto rating: R R R R

Open Ice: Reflections and Confessions of a Hockey Lifer by Jack Falla
After “Saved”, Falla returned to beautiful essays, and I’m happy he did. Falla heard the clock ticking, and several of the essays, maybe all, have a sense of him entering the third period in his life. Only, he didn’t know he had eight seconds remaining. Jack Falla died in September 2008 but we have this beautiful collection of hockey stories to remember him by.
Risto rating: R R R R R

The Brief Wondrous Life of Oscar Wao by Junot Diaz
It took me about 100 pages to get into the world, but then I coudn’t let go. Diaz tells several stories in one, and tells them in a style that’s just … cool.
Risto rating. R R R R

Born To Run by Chris McDougall
Couldn’t put it down, but once I had to, when I came to the end, I went for a run. Today, I ran barefoot. Excellent book about running, a running tribe, and the colorful personalities in the ultradistance running community.
Risto rating: R R R R r

Dispatches from the Sporting Life by Mordecai Richler
Very funny stories by Canadian author. Richler’s stories cover a lot of ground, ranging from boxing to golf to hockey, from the 1960s to the early 1990s.
Risto rating: R R R R R

Ford Country: stories by John Grisham
Half-baked story ideas instead of short stories with a point. Too bad. I like Grisham. A couple of great stories do not a book make.
Risto rating: R R r

Just One More Thing by Peter Falk
One of the best memoirs I have ever read. Of course, I am a huge fan of Columbo, and Peter Falk. Not his life story, simply stories from his life.
Risto rating: R R R R R

Dud Avocado by Elaine Dundy
Found and recommended by Wife, who’s judgment never fails. Amusing story of a young woman in Paris. Adventure and funny lines and descriptions.
Risto rating: R R R R

Stone’s Fall by Iain Pears
Dan Brown on steroids. Or, at least a fascinating story, a conspiracy, a detective novel written in beautiful prose.
Risto rating: R R R R R

The Lost Symbol by Dan Brown
Well, it’s a pageturner. And yes, the story is pretty exciting, at least exciting enough to make you forgive Brown his silly descriptions of Langdon’s past lectures. But not the way he uses italics. Really. What’s next, Comic Sans?
Risto rating: R R R r

Among the Thugs by Bill Buford
Buford spent eight years, on and off, with British football hooligans, to write the book. Football hooligans probably liked football, too, but nothing compares to the kick they got from fighting. A good read that will stay with you.
Risto rating: R R R R

Magic by William Goldman
Goldman is a genius.
Risto rating: R R R R R

Fooling Houdini by Alex Stone
Interesting book about magic, or what hard work magic is. Two parts science, one part personal story.
Risto rating: R R R r

The Fear Index by Richard Harris
I liked Ghost better, this one seemed a little off. Exciting build-up, but left me a little cold.

By Risto

Joukkue vailla vertaa: An oral history of Finland’s 1995 hockey world championship team. Order here. (2005)

Off the Post: Hockey stories from across the world. A collection of Risto’s posts on nhl.com. On Amazon. (2007)

This is Russia: Life in the KHL – Doctors, bazas, and millions of airmiles. Co-authored Bernd Brückler’s memoir of his three seasons in the KHL. On Amazon. (2013)

Covered.

Story archives

Selected samples of stuff that I’ve done over the years.
Suomeksi listan alapäässä.

Profiles:

Hockey:
Henrik Lundqvist, NY Rangers goalie (Scanorama)
Jarmo Kekäläinen, St. Louis Blues assistant GM (Profile)
Alexander Ovechkin, Washington Capitals star (The Sporting News)

Other profiles:
Tony Buzan, creator of the mindmap (Profile)
Roger Talermo, CEO of Amers Sports (Profile)
Nisse Häggblom, boat and water sports enthusiast

Other:
Sports tech (Ericsson’s On)
Ed Belfour arrives in Sweden (ESPN)

Suomeksi:
Sapattivapaa (Ekonomi)
Henkinen valmennus (Jääkiekkolehti)
Kolumni penkkiurheilusta Veikkauksen “X”
Kirsi Salo (Ekonomi)
Antti Törmänen (Ekonomi)
Missä Peppi Pitkätossu asuu? (Merelle)

The Ristory

Risto Pakarinen is a writer, editor, author, and a one-time wanna-be hockey agent.

His debut novel, Someday Jennifer (HarperCollins Canada) was published in 2019.

In 2020, he co-authored Finland men’s national team football manager Markku Kanerva’s book and followed it up with an audiobook on the same topic the following year. Risto has also written two books with Finland’s Supernanny, and in 2022, he co-authored first Finnish male homosexual hockey player Janne Puhakka’s Ulos kopista (Johnny Kniga).

In 2021 and 2022, he also wrote two books with Finland’s Supernanny Pia Penttala.

He’s currently working on the biography of Alpo Suhonen, the first European NHL head coach, to be published in the fall of 2024.

His first book, Joukkue vailla vertaa (A Team Like No Other), about the 1995 Team Finland that won the country’s first hockey world championship, came out in April 2005. His second book, Off The Post: hockey stories from across the world, a collection of his blog entries on nhl.com, came out in November 2007, and the third, Bernd Brückler’s KHL memoir “This is Russia: Life in the KHL” in December 2013. In 2015, he co-.authored “Pelaa omalla mailallasi” with Alpo Suhonen, the first European head coach in the National Hockey League.

Since 1995, Risto has written thousands of articles, the topics ranging from Pippi Longstocking to Wayne Gretzky and from industrial cranes to cinnamon buns to what it’s like to be a circus clown, a magician or Arianna Huffington.

He was also a freelancing editor at SAS’s Scandinavian Traveler between214 and 2019.

In 2011, a column he wrote about fear for Aalto university’s magazine Profile won third prize at the Pearl awards, in the “Best column” category. (Some dude named Martin Scorsese won first prize).

Between 2006 and 2009, he was Web & Tech department editor and writer at SAS’s in-flight magazine Scanorama and between 2008 and 2009, the editor of the Champions Hockey League’s official website.

His articles have been published in ESPN The Magazine, The Sporting News, and Fast Company as well as on ESPN.com and several Finnish and Swedish magazines. He is also a regular contributor of The Hockey News, NHL.com, and IIHF.com, and a former columnist of Jääkiekkolehti, a leading hockey magazine in Finland. He has previously been a featured blogger/columnist on the Finnish hockey league’s website at www.sm-liiga.fi.

He has also translated and edited several books about sports, such as NHL Hockey, Formula One, Soccer Stars and a series of youth books. Between 2003 and 2005, Finnjewel Oy, a company he founded, published Hockey, a Finnish hockey quarterly.

In his previous 9-to-5 life, Risto was managing editor at Kynämies Oy, Helsinki, Finland, in charge of a seven-person editorial team producing seven customer magazines. In 2002, he drafted a new concept for the Finnish Business Graduates’ Union’s magazine Ekonomi. In 2003, the magazine was voted Best Customer Magazine in an annual competition arranged by Finland’s Post.

Between 1998 and 2002, Risto Pakarinen was managing editor at Sweden’s leading custom publishing house, Appelberg, and was responsible for, for example, Ericsson Mobile Phones’ international internal magazine, Ericsson’s international customer magazine On and M-real’s international customer magazine Embrace for which he also created the initial concept. Embrace won jury’s Special Prize in the 2002 competition.

In the mid-1990s, Pakarinen was Business Development Officer at the Canadian Embassy in Helsinki, Finland, helping Canadian companies with finding partners and new markets in Finland. His areas of responsibility included agricultural goods, forestry, environmental technology, and sporting goods.

Risto Pakarinen has a Master’s degree in marketing, from the Helsinki School of Economics and Business Administration. He’s based in Stockholm, Sweden, and he’s fluent in Finnish (native), Swedish (married), and English – and also claims to speak Spanish and French.

For story samples, click “Articles” in the top menu.

For CV, click here.

Curriculum vitae

2003- Finnjewel Oy
Founder, CEO

  • Freelance writing
    Hockey: The Hockey News, ESPN.com, nhl.com, IIHF.com, Jääkiekkolehti, MTV (Finland), Hockey (Sweden), Champions Hockey League
    Other: SAS’s Scanorama’s Web & Tech editor, general business writing, profiles
    Translated a youth book series (of 22 books) from Swedish into Finnish
  • Editor-in-chief and publisher of Hockey (2003-05)
  • Numerous magazine/Web projects
    Examples: Assa Abloy, Universum, Scandinavian Traveler

www.finnjewel.com

2002-2003 Kynämies Oy, Helsinki, Finland
Managing Editor

  • Managing editor for seven customer magazines
  • Concept for award-winning Ekonomi
  • Editorial team leader

www.kynamies.fi

1998 – 2002 Appelberg Publishing Agency AB, Stockholm, Sweden
Managing Editor

  • Project manager for M-real’s international customer magazine. Including start-up of the magazine, Embrace.
  • Editor at Ericsson’s global customer magazine On.
  • Project manager for internal communications for Ericsson Consumer Products.
  • Created several communications platforms.
  • Marketing Appelberg in Finland
  • Created and relaunched Appelberg’s marketing communication material
  • Member of Appelberg’s New media group

www.appelberg.com

1995 – 1998 Canadian Embassy Helsinki, Finland
Business development officer

  • Promoted Canadian exports to Finland: Areas of responsibility: sporting goods, environmental technology and forestry, among others.
  • Helped several companies find partners in Finland. Example: Circul-Aire, an air purifier manufacturer in Quebec.
  • Launched the Embassy’s first Web site.
  • Also wrote several country reports on different sectors.

1992 – 1995 Freelance (editor and translator) Helsinki, Finland
(Homme Habile; founder)

  • Editor and translator for Egmont’s hockey magazines (Inside Hockey, Pro Hockey and Finnish Beckett’s) from Norwegian/Swedish into Finnish.
  • Market research and analysis for several Finnish companies.
  • Marketed a computer-based hockey coach’s tool, Hockey Manager, in the Nordic countries.
  • Translated (from English into Finnish) and edited five books for Karisto Oy; one Formula 1 book and four NHL Hockey books.
  • Worked on a consultative basis for the National Hockey League during International Challenge 1994 event and World Cup of Hockey in 1996.
  • Wrote and translated articles for the official tournament program. Also did research about hockey in Europe.
  • Contributor of the EuroReport hockey site.

EDUCATION
1986 – 1991 Helsinki School of Economics Helsinki, Finland
M. Sc. (econ.)

Major: marketing
Minor: law
Enrolled at the HSE as a post-graduate student, research topic: Sponsorship. Did a study on “sponsorship’s effect on brand loyalty among hard-core fans of the sponsored teams” for Finnish Hartwall, sponsor of Jokerit, Helsinki, in 1993.

LANGUAGE SKILLS

Finnish: native language
English: excellent
Swedish: excellent
Spanish: basic skills

INTERESTS AND HOBBIES

Hockey, writing, sports in general, sports business, “ideas,” and travel